It’s competition time!

To celebrate the launch of the beautiful new Children’s book The Hatmakers by Tamzin Merchant we’re offering the chance to win the most fantastic prize.

1st Prize
A £350 voucher to spend at Lock & Co,
A signed copy of The Hatmakers

Runner up prize
A signed copy of The Hatmakers

To enter*, all you need to do is answer the following question:

‘If you had a magical hat, what would it do?’

Answers should be emailed to The Hatmakers Competition, including a contact name and number.

*Entries close at 9am 22nd February 2021. Winners will be announced at 10am on Friday 26th February 2021.


Established in 1676, Lock & Co. is the oldest hat shop in the world, the oldest shop in London & one of the oldest family-owned businesses still in existence. Revered for our centuries-honed craftsmanship, our innovative designs have graced the heads of some of the greatest figures in history. Admiral Lord Nelson wore our bicorne into the Battle of Trafalgar. Sir Winston Churchill adopted our Cambridge and Homburg hats as his trademarks. Dashing author Oscar Wilde was a fan, while the equally debonair Beau Brummell procured our hats as part of his sartorial repertoire. No matter the customer, what everyone has come to expect from Lock & Co. is the best: the best designs, the best fabrics, the best service. These principles of excellence were established at the beginning by founder James Lock and continue to be upheld by the 7th generation of the family, who still run the business from the shop at No. 6 St. James’s Street, London, today. Two Royal Warrants attest to our commitment to quality that is trusted worldwide.